Role: VP of Brand Design, Design Lead
Branding, Brand Guidelines, and Design Systems
2020-2024
Art direction, illustrations and design.
2019-2021
A series of murals for the interior of the new Spotify NYC headquarters. In collaboration with ASVP Studio.
2013
“If you’ve ever called a Gif a Jif, we forgive you.” That’s the word from Jif peanut butter and Giphy as they team up to settle the great debate over how to pronounce Gif (hard-G please), in a playful new initiative created by Publicis Groupe.
The #JifvsGif lineup includes a limited-edition ‘Gif’ peanut butter jar available immediately on Amazon (it sold out within hours), a suite of custom Jif Gifs created in partnership with Giphy, as well as a satirical video written by Publicis and produced by Funny or Die.
Role: Senior Designer
Art Direction: Zachary Collopy
Copy: Blake Fromkin
Awards:
• D&AD Awards 2021
Wood Pencil - Integrated
• The One Show 2021
Silver - Integrated + 3 merits.
• Webby Winner 2021
Advertising, Media & PR - Food & Beverage
• Cannes Lion Shortlist 2021
Food & Beverage
• Andy Awards 2021
Idea Gold
• Sabre Awards 2021
Best Meme/Viral Campaign
• ANA Reggie Awards 2021
REGGIE Award winner
Development of an updated visual language for Walmart and Walmart.com lockup. Animations by Pep Rally.
2017
Art Direction / Design
Design systems, way-finding and signage for Verizon Next Gen Retail Stores.
For SET Creative
2016
Juice Beverage Branding, Identity and Packaging.
2009
Collaboration on a limited edition Moleskine notebook.
2012
Interaction design proposal for Club Illy. 2010
Branding for a chain of cafés in San Juan, PR. 2012-2021
Creator Guidelines Journal.
2014.
Agency: Victor Anselmi Studio - Print Advertising
2013
Mural crafted for The French Block / Crepe Sucre at the Gansevoort Market in the Meatpacking District. 353 West 14th St, New York.
2016
Cut&Paste is a live tournament that pits 8 creators against each other in 3 short rounds of design battles. I was the 2006 champion.
December 9, 2011 at 17 Frost Street, Brooklyn NY
Animated banners. 2013
Acrylic on canvas. Pen on paper. Available for commissions. 2016-2021
Typeface explorations
2000-2015
Cut&Paste 2009 Global Championships Promo.
If you were a nation, what would your flag be?
2011
Shirts.
2010-2024
Conrad Hotels website redesign. 2010
2000-2009
Mix the Rainbow with this interactive Skittles beat machine. 2008
Awarded:
IAC 2009 - Best of Show Online Ad
HIA 2009 - GOLD
Ad:Tech 2009 - Best B2C Online Display Ad
John Caples Award 2009 - Bronze
V.I.P. Like Me with Michael Strahan online experience for Snickers. 2008
Awarded: Horizon Interactive Award GOLD
2011
Interaction design and campaign proposal for video hosting site. 2008
2011
Adidas F50i launch campaign. 2009
Student portfolio work. 2005
