“If you’ve ever called a Gif a Jif, we forgive you.” That’s the word from Jif peanut butter and Giphy as they team up to settle the great debate over how to pronounce Gif (hard-G please), in a playful new initiative created by Publicis Groupe.
The #JifvsGif lineup includes a limited-edition ‘Gif’ peanut butter jar available immediately on Amazon (it sold out within hours), a suite of custom Jif Gifs created in partnership with Giphy, as well as a satirical video written by Publicis and produced by Funny or Die.
Role: Senior Designer
Art Direction: Zachary Collopy
Copy: Blake Fromkin
Awards:
• D&AD Awards 2021
Wood Pencil - Integrated
• The One Show 2021
Silver - Integrated + 3 merits.
• Webby Winner 2021
Advertising, Media & PR - Food & Beverage
• Cannes Lion Shortlist 2021
Food & Beverage
• Andy Awards 2021
Idea Gold
• Sabre Awards 2021
Best Meme/Viral Campaign
• ANA Reggie Awards 2021
REGGIE Award winner